The Inconvenient Date

Tesco's finding a way to bring more youths into their stores while finding a way to engage the community while keeping in mind sustainability. Rather than focusing on sustainability of Tesco's products in which every other D&AD submissions will be focusing in, I've decided to turn the attention of sustainable products to the sustainability of youth's relationships.

Credits

Creative

Hasif Ismail

Lecturer Consult

Chrissie Choo

Client

Tesco

Campaign Video

The Idea

The Research