SkillsFuture Career Transition Programme

SkillsFuture Career Transition Programme (SCTP) supports mid-career individuals in acquiring industry-relevant skills to improve employability and pivot to new sectors or job roles. It is a train-and-place programme that is available on a part-time or full-time format, ranging from three to 12 months.

Art Director

Hasif Ismail

Agency

Grey Group

Client

SkillsFuture

Key Visual

KV

The brief was to come up with an Ad for SkillsFuture's new initiative, SCTP, whose target audience was middle aged people looking for a career change or an upgrade. Back and forth with clients, we came up with this KV that features a target audience on as the subject, doing his current job and a possible future job. Color used is in SkillFuture's brand guideline. 

Adaptations

HDB Digital Panel
Bus stop ad
Newspaper Ad

HDB Digital Panel

Bus Stop Ad

Newspaper

Color Proofing