As a group, we were tasked to come up with an integrated campaign for the brand HarriAnns. They specialise in traditional "Nonya Kueh" and are looking to increase their branding and advertisements. I was in charge of the graphics and was the assistant art director for this campaign.

TARGET AUDIENCE

18 - 25 Years Old

Active on Social Media

Cafe - hopping Culture

Willing to try Nonya Food

 

OBJECTIVES

Gain Awareness

Achieve Younger Brand Image

Relate to Target Audience

Generate Sales

Make YOU part of HarriAnns

CONCEPT

HAppiness

HAppening

HArmony

HARRIANNS

TIMELINE

PHASE 1

PHASE 3

PHASE 2

PHASE 1

#HAppiness

PRINT ADS

INSTAGRAM

TOTE BAGS

MEMBERSHIP CARDS

TABLE STICKERS

PHASE 2

#HAppening

EVENT POSTER

CONTEST SOCIAL MEDIA

CONTEST SOCIAL MEDIA

PHASE 3

#HArmony

KUEH TASTING

TABLE SHARING INITIATIVE

Share a seat & make a friend

Questions will be printed on serviettes

Share your experience with your new friend

Promote interaction between customers

CASE FILM