As a group, we were tasked to come up with an integrated campaign for the brand HarriAnns. They specialise in traditional "Nonya Kueh" and are looking to increase their branding and advertisements. I was in charge of the graphics and was the assistant art director for this campaign.
TARGET AUDIENCE
18 - 25 Years Old
Active on Social Media
Cafe - hopping Culture
Willing to try Nonya Food
OBJECTIVES
Gain Awareness
Achieve Younger Brand Image
Relate to Target Audience
Generate Sales
Make YOU part of HarriAnns
CONCEPT
HAppiness
HAppening
HArmony
HARRIANNS
TIMELINE
PHASE 1
PHASE 3
PHASE 2
PHASE 1
#HAppiness
PRINT ADS
TOTE BAGS
MEMBERSHIP CARDS
TABLE STICKERS
PHASE 2
#HAppening
EVENT POSTER
CONTEST SOCIAL MEDIA
CONTEST SOCIAL MEDIA
PHASE 3
#HArmony
KUEH TASTING
TABLE SHARING INITIATIVE
Share a seat & make a friend
Questions will be printed on serviettes
Share your experience with your new friend
Promote interaction between customers
CASE FILM